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02. Weeks 1 and 2 Finding Your Key Messages/Class 1 How to “Tear Down” Your Own Page Copy/Class 1 How to “Tear Down” Your Own Page Copy.mp4 688.2 MB
03. Weeks 3 and 4 Writing, Editing, & Layout/Class 6 Writing the First Draft/Class 6 Writing the First Draft.mp4 678.6 MB
02. Weeks 1 and 2 Finding Your Key Messages/Class 4 How to Home in on Your Best Value Proposition/Class 4 How to Home in on Your Best Value Proposition.mp4 453.1 MB
03. Weeks 3 and 4 Writing, Editing, & Layout/Class 8 Formatting Your Copy & Laying Out Your Page/Class 8 Formatting Your Copy & Laying Out Your Page.mp4 415.2 MB
02. Weeks 1 and 2 Finding Your Key Messages/Class 2 How to Hunt and Gather Messages Online/Class 2 How to Hunt and Gather Messages Online.mp4 399.4 MB
03. Weeks 3 and 4 Writing, Editing, & Layout/Class 7 How to “Punch Up” Your Copy/Class 7 How to “Punch Up” Your Copy.mp4 393.5 MB
04. BONUS CLASS How to Shift Your Team to a Copy-First Design Workflow/BONUS CLASS How to Shift Your Team to a Copy-First Design Workflow.mp4 364.9 MB
03. Weeks 3 and 4 Writing, Editing, & Layout/Class 5 How to Add Structure & Flow to Your Messages/Class 5 How to Add Structure & Flow to Your Messages.mp4 343.1 MB
02. Weeks 1 and 2 Finding Your Key Messages/Class 3 How to Pull Powerful Messages out of Your Customers/Class 3 How to Pull Powerful Messages out of Your Customers.mp4 342.1 MB
01. Momoko's Live Class Prerequisite Lessons/01. Dispelling Toxic Copywriting Myths/Dispelling Toxic Copywriting Myths.mp4 101.0 MB
01. Momoko's Live Class Prerequisite Lessons/09. “Punch-Up” Tricks to Improve Your Copy/“Punch-Up” Tricks to Improve Your Copy.mp4 67.7 MB
01. Momoko's Live Class Prerequisite Lessons/03. Applying the Conversion Formula to Copy/Applying the Conversion Formula to Copy.mp4 60.5 MB
01. Momoko's Live Class Prerequisite Lessons/08. The Importance of a PersuasiveNarrative Flow/The Importance of a PersuasiveNarrative Flow.mp4 53.7 MB
01. Momoko's Live Class Prerequisite Lessons/10. Anatomy of an Irresistible Call-to-Action/Anatomy of an Irresistible Call-to-Action.mp4 53.2 MB
01. Momoko's Live Class Prerequisite Lessons/06. The Customer Awareness Spectrum/The Customer Awareness Spectrum.mp4 36.4 MB
01. Momoko's Live Class Prerequisite Lessons/02. How Many Conversion Goals Should Your Page Have/How Many Conversion Goals Should Your Page Have.mp4 29.6 MB
01. Momoko's Live Class Prerequisite Lessons/04. What is Customer “Motivation”, Really/What is Customer “Motivation”, Really.mp4 26.8 MB
01. Momoko's Live Class Prerequisite Lessons/05. What Makes for a Great Value Proposition/What Makes for a Great Value Proposition.mp4 14.8 MB
03. Weeks 3 and 4 Writing, Editing, & Layout/Class 8 Formatting Your Copy & Laying Out Your Page/CXL-Class-8-Slides-.pdf 5.7 MB
03. Weeks 3 and 4 Writing, Editing, & Layout/Class 7 How to “Punch Up” Your Copy/CXL-Class-7-Slides.pdf 3.4 MB