[DesireCourse.Com] Udemy - Complete Marketing MASTERCLASS for Startups and Leaders - 磁力管家

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3. Step 1 Know Your Numbers/1. Step 1 Know Your Numbers.mp4 155.9 MB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/4. IMC Examples & Marketing Mix.mp4 152.9 MB
31. PART 2 CONTENT/9. Stage 4 User Experience.mp4 147.8 MB
5. Step 3 Conversion Rates/2. Industry Averages.mp4 142.5 MB
21. STEP 1 MEASURE/1. Measure.mp4 139.4 MB
10. The Belief Framework/1. Introduction to the Belief Framework.mp4 135.0 MB
4. Step 2 Measuring/1. Step 2 Measuring.mp4 132.0 MB
7. Step 5 Building Your Scenarios/3. Practical Campaign Models.mp4 128.9 MB
47. DEVICE AGNOSTICISM/1. Device Agnosticism.mp4 128.1 MB
49. CHANNEL EMAIL/6. Different Types of Lead Nurturing Emails.mp4 126.8 MB
5. Step 3 Conversion Rates/1. Step 3 Conversion Rates.mp4 121.2 MB
20. Conversion Rate Optimization (CRO)/2. Defining Conversion.mp4 121.1 MB
20. Conversion Rate Optimization (CRO)/1. Introduction to CRO.mp4 118.3 MB
2. Build Your Model/2. Role of Marketing.mp4 113.1 MB
30. PART 1 TECHNICAL SEO/1. Technical SEO.mp4 111.5 MB
48. BRANDED STYLE GUIDE/2. Manual of Styles.mp4 107.3 MB
16. Principle 4 You Have the Solution/2. Journey Specific Solutions.mp4 105.5 MB
11. Rules of Belief/2. Rule 2 Belief is a Strong Motivator.mp4 104.0 MB
29. Search Engine Optimization (SEO)/1. Introduction to SEO.mp4 103.9 MB
20. Conversion Rate Optimization (CRO)/3. Building Your Conversion Plan.mp4 103.7 MB
11. Rules of Belief/1. Rule 1 Everybody has Beliefs.mp4 102.9 MB
15. Principle 3 Identify and Establish the Need/1. Principle 3 Identify and Establish the Need.mp4 100.1 MB
50. CHANNEL SOCIAL/1. Introduction to Social.mp4 98.6 MB
7. Step 5 Building Your Scenarios/1. Step 5 Building Your Scenarios.mp4 98.1 MB
22. STEP 2 ANALYZE/2. Funnel Touchpoints.mp4 97.7 MB
15. Principle 3 Identify and Establish the Need/3. Discovering Your Genuine Contribution.mp4 96.6 MB
44. DATA INFORMED/4. Tracking & UTM Codes.mp4 96.2 MB
31. PART 2 CONTENT/6. Conducting a Content Audit.mp4 95.6 MB
35. Content Engagement Plan/6. Personalize Content.mp4 93.5 MB
36. STAGE 1 TOFU CONTENT/3. TOFU Content Examples.mp4 92.4 MB
48. BRANDED STYLE GUIDE/1. Branded Style Guide.mp4 92.3 MB
4. Step 2 Measuring/3. The Buying Process.mp4 91.7 MB
25. STEP 5 IMPLEMENT/1. Implement.mp4 89.5 MB
37. STAGE 2 MOFU CONTENT/3. MOFU Content Examples.mp4 88.2 MB
30. PART 1 TECHNICAL SEO/3. Meta Tag Title.mp4 88.1 MB
14. Principle 2 Your Customer is Human/4. Elements of a Good Persona.vtt 87.8 MB
14. Principle 2 Your Customer is Human/4. Elements of a Good Persona.mp4 87.8 MB
35. Content Engagement Plan/7. Full-Funnel Content Plan.mp4 87.4 MB
31. PART 2 CONTENT/3. 4 Steps of Keyword Research.mp4 87.2 MB
52. CHANNEL REMARKETING/1. Introduction to Remarketing.mp4 87.0 MB
39. STAGE 4 RETENTION CONTENT/3. Retention Content Examples.mp4 84.7 MB
11. Rules of Belief/3. Rule 3 Belief Preceeds Behavior.mp4 84.7 MB
49. CHANNEL EMAIL/2. Email Metrics.mp4 83.9 MB
21. STEP 1 MEASURE/2. 3 Primary Methods of Data Analysis.mp4 82.7 MB
29. Search Engine Optimization (SEO)/4. Common SEO Myths and Misconceptions.mp4 82.6 MB
35. Content Engagement Plan/9. Consumer-Centric Content.mp4 81.9 MB
31. PART 2 CONTENT/7. Stage 3 Competitor Analysis.mp4 81.8 MB
16. Principle 4 You Have the Solution/4. Content Types per Stage.mp4 81.4 MB
35. Content Engagement Plan/4. What Makes Content Valuable.mp4 80.9 MB
22. STEP 2 ANALYZE/1. Analyze.mp4 80.9 MB
6. Step 4 Building Your Model/1. Step 4 Building Your Model.mp4 80.6 MB
44. DATA INFORMED/2. Primary Success Metrics.mp4 80.3 MB
49. CHANNEL EMAIL/3. Email Design.mp4 78.9 MB
23. STEP 3 STRATEGIZE/2. Hypothesize.mp4 77.3 MB
13. Principle 1 Act Like a Mentor/1. Principle 1 Act Like a Mentor.mp4 76.3 MB
30. PART 1 TECHNICAL SEO/5. URL Construction.mp4 76.2 MB
33. METRICS/2. Keyword Rankings.vtt 72.9 MB
33. METRICS/2. Keyword Rankings.mp4 72.9 MB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/1. Integrated Marketing Communications (IMC).mp4 72.8 MB
38. STAGE 3 BOFU CONTENT/3. BOFU Content Examples.mp4 72.7 MB
14. Principle 2 Your Customer is Human/2. Introduction to Personas.mp4 72.4 MB
17. Principle 5 People Respond to Direction/1. Principle 5 People Respond to Direction.mp4 72.0 MB
35. Content Engagement Plan/1. Introduction to Content Engagement Plan.mp4 70.6 MB
32. PART 3 LINKING/4. Link Flywheel.mp4 70.4 MB
30. PART 1 TECHNICAL SEO/2. Meta Tags.mp4 69.1 MB
31. PART 2 CONTENT/2. Stage 1 Keyword Research.mp4 68.9 MB
40. Measuring Success/1. Measuring Success.mp4 68.3 MB
4. Step 2 Measuring/2. Experience Mapping.mp4 68.2 MB
13. Principle 1 Act Like a Mentor/4. A Mentor is Authentic.mp4 66.3 MB
36. STAGE 1 TOFU CONTENT/1. TOFU Content.mp4 66.1 MB
32. PART 3 LINKING/7. Social's Impact on SEO.mp4 64.6 MB
17. Principle 5 People Respond to Direction/3. Two Types of Actions.mp4 64.3 MB
38. STAGE 3 BOFU CONTENT/1. BOFU Content.mp4 64.3 MB
35. Content Engagement Plan/8. Defining Content Type.mp4 64.1 MB
21. STEP 1 MEASURE/5. Important KPIs.mp4 63.5 MB
6. Step 4 Building Your Model/2. Knowing the Value of a Lead.mp4 61.7 MB
8. Next Steps/2. End of Session.mp4 60.7 MB
52. CHANNEL REMARKETING/4. End of Session.mp4 60.7 MB
27. Key CRO Takeaways/2. End of Session.mp4 60.7 MB
33. METRICS/12. End of Session.mp4 60.7 MB
18. Important Tensions/3. End of Session.mp4 60.7 MB
41. HOMEWORK/2. End of Session.mp4 60.7 MB
30. PART 1 TECHNICAL SEO/4. Meta Tag Description.mp4 58.9 MB
49. CHANNEL EMAIL/4. Email Personalization.mp4 58.6 MB
2. Build Your Model/1. Introduction to Building Your Model.mp4 58.0 MB
49. CHANNEL EMAIL/7. Growing Subscribers.mp4 58.0 MB
31. PART 2 CONTENT/1. Content.mp4 57.9 MB
37. STAGE 2 MOFU CONTENT/1. MOFU Content.mp4 57.4 MB
15. Principle 3 Identify and Establish the Need/2. Defining Consumer Needs.mp4 57.2 MB
29. Search Engine Optimization (SEO)/2. Defining Modern SEO.mp4 56.7 MB
2. Build Your Model/3. Importance of Marketing.mp4 56.5 MB
49. CHANNEL EMAIL/5. Lead Nurturing Campaigns.mp4 56.1 MB
21. STEP 1 MEASURE/3. Data Tools and Tags.mp4 54.9 MB
32. PART 3 LINKING/3. External Linking.mp4 53.1 MB
30. PART 1 TECHNICAL SEO/6. Duplicate Content.mp4 52.9 MB
16. Principle 4 You Have the Solution/1. Principle 4 You Have the Solution.mp4 52.7 MB
13. Principle 1 Act Like a Mentor/3. A Mentor is Other-Centered.mp4 51.2 MB
29. Search Engine Optimization (SEO)/5. Why is SEO Important.mp4 51.1 MB
13. Principle 1 Act Like a Mentor/6. A Mentor is an Authority.mp4 50.7 MB
13. Principle 1 Act Like a Mentor/5. A Mentor is Empathetic.mp4 50.5 MB
14. Principle 2 Your Customer is Human/5. Telling Your Persona's Story.mp4 50.4 MB
31. PART 2 CONTENT/5. Stage 2 Content Audit.mp4 50.1 MB
35. Content Engagement Plan/3. Why Content Fails.mp4 49.3 MB
18. Important Tensions/2. Features vs Benefits.mp4 49.3 MB
15. Principle 3 Identify and Establish the Need/4. Create or Satisfy Needs.mp4 48.8 MB
50. CHANNEL SOCIAL/3. Facebook.mp4 48.8 MB
18. Important Tensions/1. Values-Based vs Fear-Based Marketing.mp4 48.3 MB
17. Principle 5 People Respond to Direction/5. HOMEWORK THE BELIEF FRAMEWORK.mp4 47.8 MB
29. Search Engine Optimization (SEO)/3. The 5 Primary Keys of SEO.mp4 47.2 MB
32. PART 3 LINKING/5. Link Types.mp4 46.7 MB
24. STEP 4 DESIGN/1. Design.mp4 45.6 MB
24. STEP 4 DESIGN/6. What's Missing.mp4 45.4 MB
26. STEP 6 LEARN/1. Learn.mp4 45.3 MB
32. PART 3 LINKING/1. Linking.mp4 44.9 MB
23. STEP 3 STRATEGIZE/4. HOMEWORK CRO WORKLOG.mp4 44.7 MB
45. ALL CHANNELS ARE PART OF THE JOURNEY/1. All Channels Are Part Of The Journey.mp4 44.3 MB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/2. IMC Defined.mp4 44.3 MB
43. Multi-Channel Lead Acquisition/1. Introduction to Multi-Channel Lead Acquisition.mp4 43.9 MB
38. STAGE 3 BOFU CONTENT/2. BOFU Goals and Tactics.mp4 43.7 MB
33. METRICS/8. Bounce Rate.mp4 43.6 MB
33. METRICS/10. Traffic By Device.mp4 43.0 MB
33. METRICS/9. Page Speed.mp4 42.7 MB
44. DATA INFORMED/3. Syncing Your Accounts.mp4 41.7 MB
11. Rules of Belief/5. Rule 5 Beliefs can be Measured.mp4 41.6 MB
21. STEP 1 MEASURE/6. Funnel Pages.mp4 40.4 MB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/3. IMC Strategy.mp4 38.4 MB
50. CHANNEL SOCIAL/4. Twitter.mp4 37.7 MB
13. Principle 1 Act Like a Mentor/2. Definition of Mentorship.mp4 37.6 MB
33. METRICS/3. Backlinks & Linking Root Domains.mp4 37.4 MB
32. PART 3 LINKING/2. Internal Linking.mp4 36.8 MB
13. Principle 1 Act Like a Mentor/7. A Mentor is Committed.mp4 36.4 MB
39. STAGE 4 RETENTION CONTENT/2. Retention Goals and Content Types.mp4 36.4 MB
24. STEP 4 DESIGN/2. Mobile Design.mp4 36.2 MB
24. STEP 4 DESIGN/4. User Experience.mp4 35.7 MB
32. PART 3 LINKING/8. HOMEWORK SOCIAL INFLUENCERS.mp4 34.5 MB
51. CHANNEL SEARCH MARKETING/7. Integrate, Don't Separate.mp4 34.1 MB
42. SESSION 6 INTRODUCTION/1. Welcome to Session 6.mp4 33.2 MB
33. METRICS/1. Metrics.mp4 33.1 MB
8. Next Steps/1. Next Steps.mp4 32.1 MB
27. Key CRO Takeaways/1. Key CRO Takeaways.mp4 32.1 MB
11. Rules of Belief/4. Rule 4 All Beliefs can be Developed.mp4 32.0 MB
41. HOMEWORK/1. HOMEWORK CONTENT ENGAGEMENT PLAN.mp4 32.0 MB
51. CHANNEL SEARCH MARKETING/5. #4 Dominate the SERPs.mp4 31.6 MB
1. Introduction/1. Welcome to Session 1.mp4 31.5 MB
34. SESSION 5 INTRODUCTION/1. Welcome to Session 5.mp4 31.4 MB
28. SESSION 4 INTRODUCTION/1. Welcome to Session 4.mp4 31.0 MB
52. CHANNEL REMARKETING/2. Why Remarketing Works.mp4 30.8 MB
31. PART 2 CONTENT/8. HOMEWORK SITE COMPARISON.mp4 30.4 MB
33. METRICS/5. Average Time-On-Page.mp4 30.3 MB
35. Content Engagement Plan/5. Interactive Content.mp4 30.2 MB
50. CHANNEL SOCIAL/5. YouTube.mp4 30.1 MB
17. Principle 5 People Respond to Direction/2. Ad & Brand Exposure.mp4 30.1 MB
44. DATA INFORMED/1. Data Informed.mp4 30.0 MB
50. CHANNEL SOCIAL/6. Other Social Networks.mp4 29.4 MB
49. CHANNEL EMAIL/1. Introduction to Email.mp4 29.1 MB
21. STEP 1 MEASURE/4. HOMEWORK INSTALLING TOOLS.mp4 28.9 MB
37. STAGE 2 MOFU CONTENT/2. MOFU Goals and Tactics.mp4 28.9 MB
14. Principle 2 Your Customer is Human/1. Principle 2 Your Customer is Human.mp4 28.5 MB
50. CHANNEL SOCIAL/2. LinkedIn.mp4 28.4 MB
24. STEP 4 DESIGN/5. Consumer Focus.mp4 28.4 MB
52. CHANNEL REMARKETING/3. Different Types of Remarketing.mp4 28.3 MB
31. PART 2 CONTENT/4. HOMEWORK KEYWORD LIST.mp4 28.0 MB
19. SESSION 3 INTRODUCTION/1. Welcome to Session 3.mp4 27.1 MB
44. DATA INFORMED/7. HOMEWORK DASHBOARD & REPORTS.mp4 26.4 MB
21. STEP 1 MEASURE/7. HOMEWORK DASHBOARD & REPORTS.mp4 26.4 MB
9. SESSION 2 INTRODUCTION/1. Welcome to Session 2.mp4 24.8 MB
12. The Belief Framework/1. THE 5 BELIEF FRAMEWORK PRINCIPLES.mp4 24.6 MB
32. PART 3 LINKING/6. Link Building Strategies.mp4 24.5 MB
35. Content Engagement Plan/2. Modern Marketing Funnel.mp4 24.2 MB
39. STAGE 4 RETENTION CONTENT/1. Retention Content.mp4 24.1 MB
48. BRANDED STYLE GUIDE/3. Example Style Guides.mp4 23.2 MB
44. DATA INFORMED/6. Custom Dashboards.mp4 22.4 MB
51. CHANNEL SEARCH MARKETING/2. #1 Be Found at Every Stage.mp4 21.4 MB
14. Principle 2 Your Customer is Human/6. HOMEWORK PERSONAS.mp4 21.0 MB
33. METRICS/7. Returning Users.mp4 20.6 MB
21. STEP 1 MEASURE/8. HOMEWORK SEGMENTS.mp4 20.5 MB
44. DATA INFORMED/8. HOMEWORK SEGMENTS.mp4 20.5 MB
33. METRICS/6. Pages Per Session.mp4 20.0 MB
51. CHANNEL SEARCH MARKETING/6. #5 Conversions.mp4 19.9 MB
23. STEP 3 STRATEGIZE/3. Prioritize.mp4 18.8 MB
33. METRICS/4. Organic Traffic.mp4 18.5 MB
2. Build Your Model/4. Introduction to Building Your Model.mp4 18.2 MB
36. STAGE 1 TOFU CONTENT/2. TOFU Spotlight Social Media.mp4 17.9 MB
44. DATA INFORMED/5. HOMEWORK UTM CODES.mp4 17.7 MB
51. CHANNEL SEARCH MARKETING/3. #2 Drive Dual Strategies.mp4 17.5 MB
16. Principle 4 You Have the Solution/3. HOMEWORK ESTABLISHING THE SOLUTION.mp4 16.8 MB
15. Principle 3 Identify and Establish the Need/5. HOMEWORK IDENTIFY AND ESTABLISH THE NEED.mp4 16.2 MB
17. Principle 5 People Respond to Direction/4. Creating the Belief Framework.mp4 15.9 MB
51. CHANNEL SEARCH MARKETING/4. #3 Boost Conversions.mp4 15.3 MB
7. Step 5 Building Your Scenarios/2. HOMEWORK BUILD YOUR FUNNEL.mp4 14.5 MB
29. Search Engine Optimization (SEO)/6. The SEO Plan.mp4 14.5 MB
6. Step 4 Building Your Model/3. HOMEWORK BUILD YOUR MODEL.mp4 14.0 MB
24. STEP 4 DESIGN/3. Buzzword Compliance.mp4 13.8 MB
51. CHANNEL SEARCH MARKETING/1. Introduction to Search Marketing.mp4 12.6 MB
16. Principle 4 You Have the Solution/5. HOMEWORK DEFINING THE BUYING PROCESS.mp4 10.6 MB
4. Step 2 Measuring/4. HOMEWORK BUYER JOURNEY QUESTIONS.mp4 10.4 MB
14. Principle 2 Your Customer is Human/3. HOMEWORK DEFINING YOUR TARGET MARKET.mp4 10.1 MB
3. Step 1 Know Your Numbers/2. HOMEWORK KNOW YOUR NUMBERS.mp4 10.0 MB
33. METRICS/11. Conversions.mp4 9.4 MB
23. STEP 3 STRATEGIZE/1. Strategize.mp4 5.8 MB
23. STEP 3 STRATEGIZE/4. HOMEWORK CRO WORKLOG.vtt 26.5 kB
17. Principle 5 People Respond to Direction/5. HOMEWORK THE BELIEF FRAMEWORK.vtt 22.8 kB
32. PART 3 LINKING/8. HOMEWORK SOCIAL INFLUENCERS.vtt 20.4 kB
31. PART 2 CONTENT/9. Stage 4 User Experience.vtt 19.2 kB
41. HOMEWORK/1. HOMEWORK CONTENT ENGAGEMENT PLAN.vtt 19.0 kB
21. STEP 1 MEASURE/4. HOMEWORK INSTALLING TOOLS.vtt 18.9 kB
31. PART 2 CONTENT/8. HOMEWORK SITE COMPARISON.vtt 18.1 kB
31. PART 2 CONTENT/4. HOMEWORK KEYWORD LIST.vtt 17.4 kB
47. DEVICE AGNOSTICISM/1. Device Agnosticism.vtt 17.4 kB
20. Conversion Rate Optimization (CRO)/2. Defining Conversion.vtt 16.2 kB
44. DATA INFORMED/2. Primary Success Metrics.vtt 16.2 kB
5. Step 3 Conversion Rates/2. Industry Averages.vtt 16.1 kB
21. STEP 1 MEASURE/1. Measure.vtt 15.3 kB
3. Step 1 Know Your Numbers/1. Step 1 Know Your Numbers.vtt 15.3 kB
31. PART 2 CONTENT/7. Stage 3 Competitor Analysis.vtt 15.1 kB
10. The Belief Framework/1. Introduction to the Belief Framework.vtt 14.8 kB
31. PART 2 CONTENT/6. Conducting a Content Audit.vtt 14.7 kB
31. PART 2 CONTENT/3. 4 Steps of Keyword Research.vtt 14.1 kB
20. Conversion Rate Optimization (CRO)/1. Introduction to CRO.vtt 14.0 kB
23. STEP 3 STRATEGIZE/2. Hypothesize.vtt 13.9 kB
35. Content Engagement Plan/7. Full-Funnel Content Plan.vtt 13.9 kB
22. STEP 2 ANALYZE/2. Funnel Touchpoints.vtt 13.2 kB
7. Step 5 Building Your Scenarios/3. Practical Campaign Models.vtt 12.9 kB
25. STEP 5 IMPLEMENT/1. Implement.vtt 12.8 kB
37. STAGE 2 MOFU CONTENT/3. MOFU Content Examples.vtt 12.8 kB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/4. IMC Examples & Marketing Mix.vtt 12.5 kB
14. Principle 2 Your Customer is Human/6. HOMEWORK PERSONAS.vtt 12.3 kB
4. Step 2 Measuring/1. Step 2 Measuring.vtt 12.1 kB
35. Content Engagement Plan/1. Introduction to Content Engagement Plan.vtt 12.0 kB
16. Principle 4 You Have the Solution/2. Journey Specific Solutions.vtt 11.9 kB
44. DATA INFORMED/4. Tracking & UTM Codes.vtt 11.9 kB
15. Principle 3 Identify and Establish the Need/3. Discovering Your Genuine Contribution.vtt 11.8 kB
30. PART 1 TECHNICAL SEO/1. Technical SEO.vtt 11.8 kB
49. CHANNEL EMAIL/2. Email Metrics.vtt 11.6 kB
2. Build Your Model/2. Role of Marketing.vtt 11.4 kB
21. STEP 1 MEASURE/2. 3 Primary Methods of Data Analysis.vtt 11.3 kB
48. BRANDED STYLE GUIDE/2. Manual of Styles.vtt 10.8 kB
52. CHANNEL REMARKETING/1. Introduction to Remarketing.vtt 10.8 kB
36. STAGE 1 TOFU CONTENT/1. TOFU Content.vtt 10.7 kB
22. STEP 2 ANALYZE/1. Analyze.vtt 10.6 kB
5. Step 3 Conversion Rates/1. Step 3 Conversion Rates.vtt 10.6 kB
7. Step 5 Building Your Scenarios/1. Step 5 Building Your Scenarios.vtt 10.4 kB
4. Step 2 Measuring/3. The Buying Process.vtt 10.4 kB
16. Principle 4 You Have the Solution/3. HOMEWORK ESTABLISHING THE SOLUTION.vtt 10.4 kB
49. CHANNEL EMAIL/3. Email Design.vtt 10.3 kB
15. Principle 3 Identify and Establish the Need/1. Principle 3 Identify and Establish the Need.vtt 10.2 kB
21. STEP 1 MEASURE/7. HOMEWORK DASHBOARD & REPORTS.vtt 10.1 kB
44. DATA INFORMED/7. HOMEWORK DASHBOARD & REPORTS.vtt 10.1 kB
32. PART 3 LINKING/7. Social's Impact on SEO.vtt 9.9 kB
31. PART 2 CONTENT/2. Stage 1 Keyword Research.vtt 9.8 kB
15. Principle 3 Identify and Establish the Need/5. HOMEWORK IDENTIFY AND ESTABLISH THE NEED.vtt 9.8 kB
11. Rules of Belief/2. Rule 2 Belief is a Strong Motivator.vtt 9.7 kB
29. Search Engine Optimization (SEO)/1. Introduction to SEO.vtt 9.6 kB
16. Principle 4 You Have the Solution/4. Content Types per Stage.vtt 9.5 kB
49. CHANNEL EMAIL/5. Lead Nurturing Campaigns.vtt 9.4 kB
36. STAGE 1 TOFU CONTENT/3. TOFU Content Examples.vtt 9.4 kB
21. STEP 1 MEASURE/3. Data Tools and Tags.vtt 9.3 kB
35. Content Engagement Plan/6. Personalize Content.vtt 9.3 kB
50. CHANNEL SOCIAL/1. Introduction to Social.vtt 9.2 kB
40. Measuring Success/1. Measuring Success.vtt 9.0 kB
29. Search Engine Optimization (SEO)/4. Common SEO Myths and Misconceptions.vtt 8.7 kB
35. Content Engagement Plan/8. Defining Content Type.vtt 8.6 kB
49. CHANNEL EMAIL/6. Different Types of Lead Nurturing Emails.vtt 8.5 kB
20. Conversion Rate Optimization (CRO)/3. Building Your Conversion Plan.vtt 8.5 kB
11. Rules of Belief/1. Rule 1 Everybody has Beliefs.vtt 8.4 kB
44. DATA INFORMED/5. HOMEWORK UTM CODES.vtt 8.4 kB
32. PART 3 LINKING/3. External Linking.vtt 8.3 kB
48. BRANDED STYLE GUIDE/1. Branded Style Guide.vtt 8.3 kB
38. STAGE 3 BOFU CONTENT/3. BOFU Content Examples.vtt 8.3 kB
29. Search Engine Optimization (SEO)/2. Defining Modern SEO.vtt 8.3 kB
29. Search Engine Optimization (SEO)/3. The 5 Primary Keys of SEO.vtt 8.3 kB
38. STAGE 3 BOFU CONTENT/1. BOFU Content.vtt 8.1 kB
39. STAGE 4 RETENTION CONTENT/3. Retention Content Examples.vtt 7.9 kB
37. STAGE 2 MOFU CONTENT/1. MOFU Content.vtt 7.8 kB
14. Principle 2 Your Customer is Human/5. Telling Your Persona's Story.vtt 7.8 kB
15. Principle 3 Identify and Establish the Need/2. Defining Consumer Needs.vtt 7.8 kB
13. Principle 1 Act Like a Mentor/1. Principle 1 Act Like a Mentor.vtt 7.6 kB
17. Principle 5 People Respond to Direction/3. Two Types of Actions.vtt 7.5 kB
21. STEP 1 MEASURE/8. HOMEWORK SEGMENTS.vtt 7.5 kB
44. DATA INFORMED/8. HOMEWORK SEGMENTS.vtt 7.5 kB
30. PART 1 TECHNICAL SEO/3. Meta Tag Title.vtt 7.5 kB
6. Step 4 Building Your Model/3. HOMEWORK BUILD YOUR MODEL.vtt 7.3 kB
30. PART 1 TECHNICAL SEO/2. Meta Tags.vtt 7.2 kB
31. PART 2 CONTENT/5. Stage 2 Content Audit.vtt 7.2 kB
18. Important Tensions/1. Values-Based vs Fear-Based Marketing.vtt 7.2 kB
30. PART 1 TECHNICAL SEO/5. URL Construction.vtt 7.1 kB
7. Step 5 Building Your Scenarios/2. HOMEWORK BUILD YOUR FUNNEL.vtt 7.0 kB
43. Multi-Channel Lead Acquisition/1. Introduction to Multi-Channel Lead Acquisition.vtt 7.0 kB
14. Principle 2 Your Customer is Human/2. Introduction to Personas.vtt 7.0 kB
18. Important Tensions/2. Features vs Benefits.vtt 6.8 kB
35. Content Engagement Plan/3. Why Content Fails.vtt 6.8 kB
49. CHANNEL EMAIL/4. Email Personalization.vtt 6.8 kB
6. Step 4 Building Your Model/1. Step 4 Building Your Model.vtt 6.7 kB
44. DATA INFORMED/1. Data Informed.vtt 6.7 kB
32. PART 3 LINKING/4. Link Flywheel.vtt 6.7 kB
35. Content Engagement Plan/9. Consumer-Centric Content.vtt 6.6 kB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/1. Integrated Marketing Communications (IMC).vtt 6.6 kB
11. Rules of Belief/3. Rule 3 Belief Preceeds Behavior.vtt 6.6 kB
30. PART 1 TECHNICAL SEO/4. Meta Tag Description.vtt 6.5 kB
14. Principle 2 Your Customer is Human/3. HOMEWORK DEFINING YOUR TARGET MARKET.vtt 6.4 kB
17. Principle 5 People Respond to Direction/1. Principle 5 People Respond to Direction.vtt 6.4 kB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/2. IMC Defined.vtt 6.2 kB
13. Principle 1 Act Like a Mentor/4. A Mentor is Authentic.vtt 6.2 kB
13. Principle 1 Act Like a Mentor/7. A Mentor is Committed.vtt 6.2 kB
16. Principle 4 You Have the Solution/5. HOMEWORK DEFINING THE BUYING PROCESS.vtt 6.1 kB
6. Step 4 Building Your Model/2. Knowing the Value of a Lead.vtt 6.0 kB
24. STEP 4 DESIGN/2. Mobile Design.vtt 6.0 kB
13. Principle 1 Act Like a Mentor/6. A Mentor is an Authority.vtt 6.0 kB
4. Step 2 Measuring/4. HOMEWORK BUYER JOURNEY QUESTIONS.vtt 5.9 kB
45. ALL CHANNELS ARE PART OF THE JOURNEY/1. All Channels Are Part Of The Journey.vtt 5.9 kB
38. STAGE 3 BOFU CONTENT/2. BOFU Goals and Tactics.vtt 5.9 kB
33. METRICS/3. Backlinks & Linking Root Domains.vtt 5.8 kB
32. PART 3 LINKING/2. Internal Linking.vtt 5.8 kB
2. Build Your Model/1. Introduction to Building Your Model.vtt 5.6 kB
26. STEP 6 LEARN/1. Learn.vtt 5.6 kB
17. Principle 5 People Respond to Direction/2. Ad & Brand Exposure.vtt 5.5 kB
16. Principle 4 You Have the Solution/1. Principle 4 You Have the Solution.vtt 5.5 kB
3. Step 1 Know Your Numbers/2. HOMEWORK KNOW YOUR NUMBERS.vtt 5.5 kB
35. Content Engagement Plan/4. What Makes Content Valuable.vtt 5.5 kB
32. PART 3 LINKING/5. Link Types.vtt 5.5 kB
18. Important Tensions/3. End of Session.vtt 5.4 kB
27. Key CRO Takeaways/2. End of Session.vtt 5.4 kB
33. METRICS/12. End of Session.vtt 5.4 kB
41. HOMEWORK/2. End of Session.vtt 5.4 kB
52. CHANNEL REMARKETING/4. End of Session.vtt 5.4 kB
11. Rules of Belief/5. Rule 5 Beliefs can be Measured.vtt 5.4 kB
35. Content Engagement Plan/5. Interactive Content.vtt 5.4 kB
13. Principle 1 Act Like a Mentor/5. A Mentor is Empathetic.vtt 5.4 kB
8. Next Steps/2. End of Session.vtt 5.3 kB
21. STEP 1 MEASURE/5. Important KPIs.vtt 5.3 kB
4. Step 2 Measuring/2. Experience Mapping.vtt 5.3 kB
13. Principle 1 Act Like a Mentor/2. Definition of Mentorship.vtt 5.2 kB
32. PART 3 LINKING/1. Linking.vtt 5.1 kB
30. PART 1 TECHNICAL SEO/6. Duplicate Content.vtt 5.0 kB
31. PART 2 CONTENT/1. Content.vtt 4.9 kB
24. STEP 4 DESIGN/6. What's Missing.vtt 4.8 kB
29. Search Engine Optimization (SEO)/5. Why is SEO Important.vtt 4.8 kB
37. STAGE 2 MOFU CONTENT/2. MOFU Goals and Tactics.vtt 4.7 kB
39. STAGE 4 RETENTION CONTENT/2. Retention Goals and Content Types.vtt 4.7 kB
32. PART 3 LINKING/6. Link Building Strategies.vtt 4.7 kB
50. CHANNEL SOCIAL/3. Facebook.vtt 4.6 kB
24. STEP 4 DESIGN/1. Design.vtt 4.5 kB
15. Principle 3 Identify and Establish the Need/4. Create or Satisfy Needs.vtt 4.4 kB
33. METRICS/10. Traffic By Device.vtt 4.4 kB
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/3. IMC Strategy.vtt 4.3 kB
2. Build Your Model/3. Importance of Marketing.vtt 4.2 kB
48. BRANDED STYLE GUIDE/3. Example Style Guides.vtt 4.2 kB
21. STEP 1 MEASURE/6. Funnel Pages.vtt 4.0 kB
33. METRICS/9. Page Speed.vtt 4.0 kB
51. CHANNEL SEARCH MARKETING/7. Integrate, Don't Separate.vtt 4.0 kB
33. METRICS/6. Pages Per Session.vtt 4.0 kB
49. CHANNEL EMAIL/7. Growing Subscribers.vtt 4.0 kB
24. STEP 4 DESIGN/4. User Experience.vtt 3.8 kB
49. CHANNEL EMAIL/1. Introduction to Email.vtt 3.8 kB
51. CHANNEL SEARCH MARKETING/3. #2 Drive Dual Strategies.vtt 3.7 kB
39. STAGE 4 RETENTION CONTENT/1. Retention Content.vtt 3.7 kB
27. Key CRO Takeaways/1. Key CRO Takeaways.vtt 3.6 kB
33. METRICS/5. Average Time-On-Page.vtt 3.6 kB
52. CHANNEL REMARKETING/2. Why Remarketing Works.vtt 3.6 kB
17. Principle 5 People Respond to Direction/4. Creating the Belief Framework.vtt 3.6 kB
51. CHANNEL SEARCH MARKETING/4. #3 Boost Conversions.vtt 3.5 kB
51. CHANNEL SEARCH MARKETING/5. #4 Dominate the SERPs.vtt 3.5 kB
23. STEP 3 STRATEGIZE/3. Prioritize.vtt 3.4 kB
33. METRICS/8. Bounce Rate.vtt 3.4 kB
35. Content Engagement Plan/2. Modern Marketing Funnel.vtt 3.3 kB
12. The Belief Framework/1. THE 5 BELIEF FRAMEWORK PRINCIPLES.vtt 3.3 kB
52. CHANNEL REMARKETING/3. Different Types of Remarketing.vtt 3.3 kB
33. METRICS/7. Returning Users.vtt 3.2 kB
8. Next Steps/1. Next Steps.vtt 3.1 kB
33. METRICS/4. Organic Traffic.vtt 3.1 kB
44. DATA INFORMED/6. Custom Dashboards.vtt 3.0 kB
50. CHANNEL SOCIAL/5. YouTube.vtt 3.0 kB
50. CHANNEL SOCIAL/4. Twitter.vtt 2.9 kB
50. CHANNEL SOCIAL/2. LinkedIn.vtt 2.8 kB
51. CHANNEL SEARCH MARKETING/2. #1 Be Found at Every Stage.vtt 2.7 kB
24. STEP 4 DESIGN/5. Consumer Focus.vtt 2.7 kB
36. STAGE 1 TOFU CONTENT/2. TOFU Spotlight Social Media.vtt 2.7 kB
14. Principle 2 Your Customer is Human/1. Principle 2 Your Customer is Human.vtt 2.7 kB
51. CHANNEL SEARCH MARKETING/6. #5 Conversions.vtt 2.7 kB
33. METRICS/1. Metrics.vtt 2.7 kB
11. Rules of Belief/4. Rule 4 All Beliefs can be Developed.vtt 2.6 kB
1. Introduction/1. Welcome to Session 1.vtt 2.6 kB
34. SESSION 5 INTRODUCTION/1. Welcome to Session 5.vtt 2.5 kB
28. SESSION 4 INTRODUCTION/1. Welcome to Session 4.vtt 2.4 kB
44. DATA INFORMED/3. Syncing Your Accounts.vtt 2.3 kB
42. SESSION 6 INTRODUCTION/1. Welcome to Session 6.vtt 2.3 kB
19. SESSION 3 INTRODUCTION/1. Welcome to Session 3.vtt 2.2 kB
33. METRICS/11. Conversions.vtt 2.1 kB
50. CHANNEL SOCIAL/6. Other Social Networks.vtt 2.0 kB
51. CHANNEL SEARCH MARKETING/1. Introduction to Search Marketing.vtt 2.0 kB
9. SESSION 2 INTRODUCTION/1. Welcome to Session 2.vtt 1.9 kB
29. Search Engine Optimization (SEO)/6. The SEO Plan.vtt 1.7 kB
24. STEP 4 DESIGN/3. Buzzword Compliance.vtt 1.5 kB
2. Build Your Model/4. Introduction to Building Your Model.vtt 1.4 kB
1. Introduction/2. SESSION 1 HOMEWORK LINK.html 596 Bytes
23. STEP 3 STRATEGIZE/1. Strategize.vtt 525 Bytes
19. SESSION 3 INTRODUCTION/2. SESSION 3 HOMEWORK LINK.html 158 Bytes
28. SESSION 4 INTRODUCTION/2. SESSION 4 HOMEWORK LINK.html 158 Bytes
34. SESSION 5 INTRODUCTION/2. SESSION 5 HOMEWORK LINK.html 158 Bytes
42. SESSION 6 INTRODUCTION/2. SESSION 6 HOMEWORK LINK.html 158 Bytes
9. SESSION 2 INTRODUCTION/2. SESSION 2 HOMEWORK LINK.html 158 Bytes
[DesireCourse.Com].url 51 Bytes

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