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种子哈希：15253e3b6e334a89e604bdcd2d835a43fb5c28be
文档大小：2.2 GB
文档个数：76个文档
下载次数：184次
下载速度：极快
收录时间：2017-03-28
最近下载：2025-05-01
DMCA/屏蔽：DMCA/屏蔽

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Lynda.com - Google AdWords Essential Training的二维码

文档列表

00 Introduction/01 Welcome.mov 16.4 MB
00 Introduction/02 Getting the most from this course.mov 18.5 MB
01 Getting to Know AdWords/01 Dissecting online advertising.mov 37.7 MB
01 Getting to Know AdWords/02 Understanding pay-per-click advertising.mov 38.9 MB
01 Getting to Know AdWords/03 Valuing the benefits of AdWords.mov 46.5 MB
01 Getting to Know AdWords/04 Defining supported ad types.mov 61.7 MB
01 Getting to Know AdWords/05 Learning terms and definitions.mov 73.8 MB
01 Getting to Know AdWords/06 Knowing advertiser requirements.mov 52.7 MB
02 Getting Started/01 Exploring where ads show up.mov 63.5 MB
02 Getting Started/02 Understanding the structure.mov 31.2 MB
02 Getting Started/03 Creating an account.mov 3.8 MB
02 Getting Started/04 Choosing between billing options.mov 4.8 MB
03 Navigating the AdWords Interface/01 Learning the interface.mov 8.1 MB
03 Navigating the AdWords Interface/02 Exploring the My Account tab.mov 4.5 MB
03 Navigating the AdWords Interface/03 Understanding the updates to the Billing tab.mov 2.3 MB
04 Starting Your First Campaign/01 Organizing campaigns and ad groups in your account.mov 65.2 MB
04 Starting Your First Campaign/02 Exploring the Campaigns tab.mov 14.1 MB
04 Starting Your First Campaign/03 Creating a campaign using the default options.mov 7.9 MB
05 Customizing Your Campaign Settings/01 Targeting by location and language.mov 10.9 MB
05 Customizing Your Campaign Settings/02 Targeting different networks and devices.mov 9.0 MB
05 Customizing Your Campaign Settings/03 Understanding bidding options and setting a budget.mov 10.5 MB
05 Customizing Your Campaign Settings/04 Setting your delivery method.mov 2.5 MB
05 Customizing Your Campaign Settings/05 Adding your business location.mov 4.8 MB
05 Customizing Your Campaign Settings/06 Showing products from your Google Merchant Center.mov 5.1 MB
05 Customizing Your Campaign Settings/07 Adding extension features to your text ads.mov 7.3 MB
05 Customizing Your Campaign Settings/08 Setting dates and scheduling ads.mov 6.9 MB
05 Customizing Your Campaign Settings/09 Defining ad delivery options.mov 5.5 MB
05 Customizing Your Campaign Settings/10 Using demographic bidding.mov 4.4 MB
06 Creating Your First Ad Group/01 Structuring ad groups in your campaign.mov 48.4 MB
06 Creating Your First Ad Group/02 Creating text ads.mov 6.2 MB
06 Creating Your First Ad Group/03 Creating image ads and using the display ad builder.mov 10.6 MB
06 Creating Your First Ad Group/04 Understanding and creating mobile ads.mov 5.4 MB
06 Creating Your First Ad Group/05 Adding keywords.mov 7.1 MB
06 Creating Your First Ad Group/06 Bidding at the keyword and ad group levels.mov 9.7 MB
07 Optimizing Your Ads/01 Learning rules and guidelines for great ads.mov 87.3 MB
07 Optimizing Your Ads/02 Learning rules for image ads.mov 20.2 MB
07 Optimizing Your Ads/03 Writing great ads.mov 65.9 MB
07 Optimizing Your Ads/04 Using dynamic keyword insertion (DKI).mov 58.0 MB
07 Optimizing Your Ads/05 Testing your ads with a split test.mov 53.1 MB
08 Researching Keywords/01 Valuing keyword research.mov 40.9 MB
08 Researching Keywords/02 Understanding keyword match types.mov 72.3 MB
08 Researching Keywords/03 Including negative keywords.mov 49.7 MB
08 Researching Keywords/04 Evaluating a keyword.mov 82.2 MB
08 Researching Keywords/05 Using the Keyword tool.mov 17.1 MB
08 Researching Keywords/06 Creating ad groups from keyword research.mov 51.6 MB
09 Understanding the Auction and Quality Score/01 Understanding how the auction works.mov 66.9 MB
09 Understanding the Auction and Quality Score/02 Understanding Quality Score.mov 56.0 MB
09 Understanding the Auction and Quality Score/03 Identifying Quality Score issues.mov 5.3 MB
09 Understanding the Auction and Quality Score/04 Addressing Quality Score issues.mov 83.7 MB
10 Using the Google Display Network/01 Learning about the Google Display Network (GDN).mov 46.5 MB
10 Using the Google Display Network/02 Evaluating your performance on the GDN.mov 5.5 MB
10 Using the Google Display Network/03 Creating a placement-targeted campaign.mov 7.5 MB
10 Using the Google Display Network/04 Understanding CPM bidding.mov 40.6 MB
10 Using the Google Display Network/05 Using the Site and Category Exclusion feature.mov 9.5 MB
10 Using the Google Display Network/06 Remarketing with audiences.mov 10.7 MB
11 Tracking Ad Performance/01 Understanding conversion types.mov 30.6 MB
11 Tracking Ad Performance/02 Understanding Conversion Tracking.mov 35.3 MB
11 Tracking Ad Performance/03 Installing Conversion Tracking code.mov 6.8 MB
11 Tracking Ad Performance/04 Learning the basics of AdWords reports.mov 8.1 MB
11 Tracking Ad Performance/05 Integrating Google Analytics with AdWords.mov 42.3 MB
11 Tracking Ad Performance/06 Importing Google Analytics goals.mov 6.3 MB
12 Understanding Landing Pages/01 Keeping people from clicking the Back button.mov 40.3 MB
12 Understanding Landing Pages/02 Understanding how landing pages affect Quality Score.mov 37.1 MB
12 Understanding Landing Pages/03 Testing landing pages with Website Optimizer.mov 35.8 MB
13 Optimizing for Traffic/01 Understanding reach and market share.mov 33.8 MB
13 Optimizing for Traffic/02 Using the Traffic Estimator.mov 6.1 MB
13 Optimizing for Traffic/03 Widening the net with keywords.mov 51.0 MB
13 Optimizing for Traffic/04 Getting more clicks with bids.mov 57.9 MB
14 Optimizing for Conversions/01 Defining your goals and measuring ROI.mov 58.9 MB
14 Optimizing for Conversions/02 Understanding conversion metrics and using the Conversion Optimizer.mov 13.6 MB
15 Working Offline with AdWords Editor/01 Understanding AdWords Editor.mov 36.5 MB
15 Working Offline with AdWords Editor/02 Using AdWords Editor.mov 22.8 MB
16 Troubleshooting/01 Using the Ad Preview and Diagnosis tool.mov 3.3 MB
16 Troubleshooting/02 Diagnosing keyword problems.mov 55.4 MB
17 Conclusion/Goodbye.mov 23.7 MB
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